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Our mission

Making chocolate better, one piece at a time.

This is about a lot more than creating delicious Dove® chocolate. It’s about our commitment to meaningfully improving lives in cocoa growing communities.

These are the communities we depend on to make our irresistible Dove® chocolate – and we know that the one thing that would make that chocolate taste even better would be knowing it has been made fairly and responsibly, which is our goal. 

We’ve made significant progress and have made a real difference to thousands of cocoa farmers and their families across the globe. We know there is still a lot more work to be done though.

We want to create a cocoa sector where human rights are respected, the environment is protected, and cocoa farmers have the opportunity to thrive. 

Starting in 2016, Mars and CARE have been working together in rolling out the Village Savings and Loans model to support women’s empowerment in our cocoa-supply chain.

On International Women’s Day in 2019, the first stone was laid on a new marketplace for women-led businesses in the village of Gueyo, a centrally located commerce area nestled among the cocoa fields of Côte d’Ivoire in West Africa.

We aim to achieve a deforestation-free supply chain for cocoa we source by 2025.

Our partners

Foundation (opens in new window)

Promoting child and youth development. Funds research projects, intervention programs and scientific institutions.

Alliance (opens in new window)

An international non-profit organization working at the intersection of business, agriculture and forests. They aim to create a better future for people and nature by making responsible business the new normal.

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A leading humanitarian agency delivering emergency relief and long-term international development projects.